our blogs
The Rise of Athleisure Loungewear!
Out of the many changes that followed the pandemic, one of them included the shift from meetings in office suits to casual fits. The pandemic increased women’s athleisure sales by 5x in December 2020 while men’s athleisure sales skyrocketed by 20%.
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The Impact of Social Media on the Innerwear Industry!
The visual appeal social media trends create today is unmatched! The market is currently abuzz with a plethora of unconventional innerwear trends that are taking social media by storm!
After the pandemic, almost 90% of innerwear businesses chose...
Indian Consumers are Looking for Lingerie That Makes them Feel Confident and Sexy!
Lingerie, as a fashion accessory, has become a cherished possession for women. Despite being an intimate item, its psychological influence significantly boosts women’s self-confidence.
Today, lingerie has evolved beyond being an essential. It’s intr...
Addressing the Gap: The Growing Opportunity for Teenage Lingerie in India
Imagine, you go out to buy something online and realize the product is out of stock! Heartbreaking right? Well, that’s what 5.7 crore teenage girls in India feel when they step out to buy their first beginner’s bra!
An average female’s breasts start...