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From Taboo to Triumph: The Soaring Success of India

From Taboo To Triumph: The Soaring Success Of India's Lingerie Market
From choli’s to conical bras to today’s well-fitted padded bras, India’s lingerie journey went from a steep hush to an ever-soaring hustle!

The innerwe...

The Next Big Thing in Innerwear: What Are the Latest Trends Brands Should Pay Attention To?

The innerwear market, expanding at a rate of 6.48%, is currently observing a range of trends that every innerwear business needs to be aware of! 

From changing styles to the definitions of a perfect innerwear, so many brands are missing out if t...

The Future of Retail for Innerwear: How Online and Offline Retail Are Colliding?

With every festive season, the competition between online and offline retail spurges giving way for both to make a profit. However, during normal weeks, online retailers without a doubt bag more earnings!

Despite the huge profit difference between online and offline ...

Shapewear Market in India: Growing Demand and Opportunities

With body-positivity slogans around the corner, shapewear has made a huge comeback after 2020! The market is expected to witness a CAGR of 8.0% in the coming years. This data distinctly applies to a diverse array of products including bodysuits, corsets, tummy tuckers, half sl...