WHY INDIA?
Ignite The Flame Of Opportunity:
Tap into India’s booming innerwear and sportswear market, fueled by the growing purchasing power of the country’s style-conscious consumers. INTIMASIA 2025 offers a strategic gateway to harness this potential by connecting with key retailers, distributors, and franchise partners essential for sustained growth and market leadership.
A Dynamic and Diverse Retail Landscape
India’s retail ecosystem is a vibrant mix of traditional brick-and-mortar outlets, modern shopping malls, and a rapidly expanding e-commerce sector. With a discerning and brand-savvy consumer base, retailers and distributors play a pivotal role in bridging the gap between brands and end consumers facilitating seamless market penetration and brand loyalty.
Key Insights into India's Innerwear, Comfortwear & Sportswear Sectors:
- The Indian lingerie market is projected to grow at a CAGR of approximately 8.4% from 2024 to 2032, reaching a valuation of around USD 12 billion by 2032.
- The sleepwear market, valued at about USD 1.3 billion in 2024, is expected to expand to approximately USD 2.2 billion by 2033, growing at a CAGR of 5.7%.
- The Indian athleisure market, valued at approximately USD 13.16 billion in 2024, is anticipated to reach around USD 21.25 billion by 2033, with a CAGR of 5.5%.
- Globally, the intimate wear market, valued at around USD 93.34 billion in 2023, is forecasted to grow at a CAGR of 5.4% from 2024 to 2032, reaching an estimated USD 149.84 billion by 2032.
Drivers of Growth in India’s Innerwear, Comfortwear & Sportswear Industry
Evolving Lifestyle Preferences
Consumers increasingly prioritize comfort and style, demanding innerwear, sleepwear, and loungewear that blend functionality with contemporary fashion reflecting shifting lifestyle and fashion sensibilities.
Rising Disposable Income
India’s expanding middle class with higher disposable incomes is driving greater expenditure on premium innerwear and comfort wear, seeking superior quality and comfort.
Health and Fitness Awareness
A growing focus on health and fitness has spurred demand for performance-oriented sportswear that combines style with functionality, catering to an active and well-conscious population.
Influence of Social Media & Celebrity Endorsements
Digital platforms and celebrity influencers significantly shape consumer preferences, enhancing brand visibility and driving purchase decisions in the innerwear market.
Rapid Expansion of E-commerce
The rise of online retailing democratizes access to a broad spectrum of brands, providing convenience and choice that attract a wide range of consumers.
Technological Innovation in Products
Advances in material science and garment technology, including moisture-wicking fabrics and seamless construction, are elevating the comfort and performance of innerwear and sportswear.
Women’s Empowerment
Changing societal norms and empowerment initiatives have boosted demand for inclusive innerwear designs that cater to diverse body types and personal preferences.
Urbanization and Global Fashion Influence
Increasing urbanization and exposure to global trends have popularized western-style innerwear and sportswear, driving demand for international fashion standards.
Sustainability and Ethical Practices
Heightened consumer awareness about sustainability is steering demand toward eco-friendly and ethically manufactured innerwear brands, rewarding transparency and responsible production.
Government Support and Initiatives
Programs like ‘Make in India’ are catalyzing domestic manufacturing, investment, and employment growth within the innerwear and sportswear sectors, strengthening the industry’s foundation.
Seize the Opportunity
India represents a vibrant and rapidly evolving market, offering immense potential for brands, retailers, and distributors to innovate, grow, and lead. INTIMASIA 2025 is your ideal platform to connect, collaborate, and capitalize on this flourishing landscape.