WHY INDIA

Ignite The Flame Of Opportunity:

Tap Into The Booming Innerwear & Sportswear Indian Market & Purchasing Power Of India's Style-Conscious Consumers

Seize the golden opportunity to tap into India's rapidly growing market for intimate wear and sportswear. As India's retail sector expands, establishing robust partnerships with retailers, distributors, and potential franchisees is paramount to achieving unparalleled growth and market dominance.

India boasts a diverse retail landscape, encompassing traditional brick-and-mortar establishments, cutting-edge shopping malls, and a burgeoning e-commerce sector. With an increasingly brand-conscious and discerning consumer base, retailers and distributors serve as vital conduits between brands and end consumers, facilitating seamless market access and brand engagement.

Key Insights into India's Innerwear, Comfortwear & Sportswear Business:

The Indian lingerie market is poised to demonstrate a CAGR of 9.32% during the period 2024-2032.
The Sleepwear Market Size was valued at USD 12.2 billion in 2022 and is expected to grow from USD 14.32 billion in 2024 to USD 23.12 billion by 2032.
The Indian athleisure market, valued at USD 673.34 million in 2022, is projected to reach USD 1926.10 million by 2029.
The global intimate wear market, valued at USD 88.56 billion in 2022, is anticipated to grow at a CAGR of 5.6% from 2023 to 2032.

Here Are Some Key Factors Influencing Growth Of Innerwear, Comfortwear And Sportswear In India:

EVOLVING LIFESTYLE PREFERENCES:

As lifestyle patterns evolve, there's a notable shift towards prioritizing comfort and personal style. Consumers increasingly seek innerwear, including lingerie & innerwear brands, as well as sleepwear & loungewear, that seamlessly blend functionality with trendy designs, reflecting their evolving fashion sensibilities.

INCREASING DISPOSABLE INCOME:

India's burgeoning middle class and rising disposable income levels have fuelled higher spending on apparel, including innerwear and comfort wear. With greater financial resources at their disposal, consumers are inclined to invest in high-quality products that offer superior comfort and performance.

EMPHASIS ON HEALTH AND FITNESS:

A growing consciousness regarding health and fitness has spurred greater participation in sports, fitness activities, and gym workouts across India. This surge in physical activity has created a demand for sportswear brands that not only look stylish but also enhance performance.

INFLUENCE OF SOCIAL MEDIA AND CELEBRITIES:

Social media platforms and celebrity endorsements wield considerable influence over consumer preferences and purchasing decisions in the innerwear market. Endorsements by popular influencers and celebrities amplify brand visibility, driving consumer interest.